Bass Pro was established in 1972 by Johnny Morris. Johnny Morris had a passion for fishing and hunting so he decided to open a shop that sells equipment and clothes for outdoor sports. Back in that time, he has started this business behind the liquor store that belongs to his dad, in Missouri. Today, Bass Pro has become one of the leading and largest retailers of outdoor sports products.

It has almost 200 stores and marines centres in North America and it serves to millions of customers in a year.

Bass Pro’s history highlights:

It introduced the first boat, motor and trailer package for every water enthusiast to access, in 1978. It was revolutionary for the marine industry and Tracker has become one of the favourite boat brands of fishermen and water enthusiasts, in the USA.

Today, White River Marine Group is known as one of the largest manufacturers in the world. It distinguishes itself by offering the best innovation and high performance available.

In 1987, Johnny Morris purchased a property, known as Big Cedar Hollow, in the Ozarks. Today, it is one of the top wilderness resorts that spreads over 4,600 acres and has a view of Table Rock Lake. The resort offers many outdoor activities such as fishing, water skiing, golf, horseback riding. There are also spa, restaurants, swimming pools and places to stay.

In 2015, Johnny Morris bought massive sports arena ‘Pyramid’ and converted it into a megastore by renovating and reconstructing the arena. Visitors can find many facilities inside the ‘Pyramid’. It is one of the top tourist attractions in Memphis, Tennessee.

In 2017 Bass Pro acquired a well-known company in the outdoor industry, Cabela’s. Together, they offer better quality and service to their customers. This acquisition also gives an opportunity to create a bigger impact on conservation.