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The story of Kroger store began in 1883 in Cincinnati, Ohio and now becomes one of the top companies in the US. By 2019, it operates more than 35 states and has almost 3,000 stores. The stores have different formats, such as hypermarkets, department stores so there can be changes in size and the variety of products sold based on location. You can find pharmacies, fuel stations in many of Kroger’s stores and it also operates jewelery stores.
Since the first day of its establishment, Kroger really gives great importance, on the quality of the products it sells. When it decides on the brands or manufactures products to be displaced in its store, it chooses or produces it with great care to offer great value to its customer.
For example, ‘Simple Truth’ is a private brand of Kroger which offers natural, organic and non-GMO foods at affordable prices. Therefore the families can enjoy their food without worrying about any additives that can be dangerous for the human body.
After its e-commerce website has launched, shopping becomes much easier, and the company started to serve to all over the US. It also has a mobile app and the great thing about this app is that the customers can scan items while they are shopping and make the payment on the app. Therefore, this way the customer does not even need to go to till and waste additional time.
The Kroger also offers its own debit, credit or prepaid cards which you can earn points.
The company has many other popular chains, that are named differently such as King Soopers, Mariano’s, City Market.